Hey,
If you've made it this far, you're probably serious about your time, money and most of all, your business.
Got it! Here's the revised version with your tone and words intact:
And I want to help you the best I can by sharing this 'hidden-in-plain-sight' technique we devised: THE 6-SECTION PROTOCOL, which we used to build the landing page for our client that helped them launch a course and monetize their rapidly growing audience by generating 20+ call bookings PER WEEK.
Now, before I give you all the sauce, it's imperative that you understand our client Isaac's situation and character breakdown, which helped us transform their older, unoptimized, cheaply outsourced landing page.
This is important because it’s the first step any marketer takes before devising their strategies—i.e., Market Research.
Market Research (Persona Breakdown)
Isaac had figured out how to garner views, attention, and traffic to his profile.
Because he understood the growth formula, his following on Instagram was increasing rapidly and consistently (now over 92k+ followers).
By breaking down the persona/character that appealed to Isaac's audience, we identified the following concrete attributes:
Dropping out of a traditional high-paying 9-to-5/corporate role (in his case, a lawyer in the UK)
Moving to Thailand and connecting with like-minded individuals
Creating content that garners views and builds a following, attracting tons of attention to his profile
Building a personal brand on Instagram
Figuring out how to make money online
Balancing entrepreneurship with becoming a part-time fighter
Gaining fighting sponsorships
These were the skills, experiences, and knowledge that Isaac had stacked—and wanted to teach others as part of his paid course and coaching program.
However, he lacked social proof or testimonials from others—his only validation was his own proof of work.
This could have been a major blocker in the launch of his offer because, as they say, "Social Proof Is King". When something works for others and they recommend it, new customers are far more likely to make a purchase.
But we identified a strategic angle to exploit. Continue reading…
Isaac's Key Highlights:
Expertise in a high-paying skill
Ability to drive significant traffic to his profile or landing page
Brand association with known fighters and combat athletes
The Challenges
Isaac’s previous landing page was not set up to convert traffic effectively. Built on Wix using a template, the page had several issues:
Weak Branding & Poor Design: The design lacked a professional touch, which was crucial for a high-ticket offer.
Unoptimized for Mobile: With over 98.5% of traffic likely to come from mobile devices, the page was not responsive.
Bad Copy & Structure: The messaging didn’t communicate the value of the offer effectively. It lacked transformation-driven content and CRO-focused structure.
No Social Proof: Since this was a new launch, there were no testimonials or case studies to boost credibility.
High-Friction Sales Funnel: The page relied on a form to collect lead information, which was a high-friction process that deterred conversions.
Isaac needed a landing page that would either drive visitors to schedule a call with him or purchase directly via a Stripe link.
Our Solution | Phase-1: The 6-Section Protocol
Given the lack of social proof and tangible, quantifiable outcomes, we devised the 6-Section Protocol to build a narrative-driven landing page for Isaac.
The goal was to walk visitors through a transformational journey and focus on trust and value rather than just direct results.
Here’s the breakdown:
Introduction: Introduce Isaac and the offer in a compelling way, using a Video Sales Letter (VSL) to grab attention and set the tone.
Problems: Identify the audience’s pain points and make them feel understood.
Solution: Explain how The 9th Limb bridges the gap between combat sports and online success, offering a unique roadmap.
Benefits: Highlight the key benefits—access to an elite community, personalized coaching, training modules, and mastermind sessions.
Transformation: Show the physical and mental transformation members can achieve by being part of the community.
Objection Handling: Subtly handle common objections like cost, value, and lack of testimonials by using Isaac’s personal story as a “self-case study.”
This strategy helped us create a landing page that didn’t just sell the course but also built trust and inspired visitors to take action.
Our Solution | Phase-2: Social Proof Dominance
With the initial landing page already converting well (without social proof), Isaac enrolled and generated results for 20+ high-ticket members in 3 months.
So, to scale conversions further, we added essential social proof elements:
Video Testimonials: Featured success stories from program members with captions highlighting their results.
Chat Screenshots: Showcased active interactions from the Telegram community, highlighting member engagement and support.
Spotlighting Notable Members: Highlighted standout members' achievements with a Call-To-Action, positioning the community as an exclusive space for growth and mentorship.
These additions helped in boosting credibility and positioning the program as a must-join for serious prospects.
Key Design Features
Mobile Optimization: Knowing that most visitors would access the page from their phones, we focused on making the page responsive and fast-loading. Font sizes were optimized for readability, and animations were kept minimal to ensure smooth navigation.
Strategic Call-to-Actions (CTAs): We created two versions of the landing page:
One with a Calendly link for scheduling calls with Isaac.
Another with a Stripe link for direct payments. The Calendly version performed better, emphasizing the need for personal interaction before conversion.
Visual Trust Elements: We incorporated high-quality media assets, including images of Isaac with other popular entrepreneurs in the same space. This added credibility and helped visitors visualize the lifestyle Isaac was promoting.
Bold Copywriting: We used powerful, transformation-driven copy that resonated with the target audience—those interested in self-improvement through combat sports and online business.
The Process
The collaboration with Isaac was smooth, with frequent feedback loops ensuring that the landing page aligned with his vision. Isaac played a key role in refining the copy, ensuring that it wasn’t overly aggressive and didn’t alienate any part of his audience.
To streamline the project:
We organized assets in a shared Google Drive, with folders for copywriting, media, and login details.
We delivered the first draft (the hero section) within 24 hours for immediate feedback, which helped us maintain momentum and fine-tune the rest of the page.
The Results
Funnel Stats (Home -> Schedule Page):
Conversion Rate: 20.19% (751 sessions converted in 60 days)
Sessions Converted: 751
Median Time to Convert: 17 seconds
Traffic Overview:
Total Sessions: 3,719
Unique Users: 3,320
Pages per Session: 1.41 (average)
Key Observations:
Conversion Rate stands at 20.19%, which means 1 in 5 visitors to the landing page are making it to the Calendly page.
Client Feedback
Isaac was thrilled with the results. He was particularly impressed by the design, responsiveness, and the smooth process. Here’s an excerpt from his testimonial:
“Working with Saksham was really great. He has made a really beautiful landing page for me. Really responsive to anything I wanted and the whole process was very smooth. Great guy to work with. Really competitive price as well. I definitely feel like I got good value for money. I had someone build me a website previously and it was shit, but Saksham was very good, very professional, and I'm very happy with the outcome.”
Lessons Learned
This project reinforced the importance of perceived value in the absence of social proof. By focusing on the transformation Isaac offered and using his personal story as a case study, we were able to overcome the lack of testimonials and drive conversions.
For high-ticket offers, building trust through visual elements (like VSLs and media assets) and creating a structured, CRO-optimized journey is critical for success.
Conclusion
Isaac’s landing page for The 9th Limb is a prime example of how thoughtful design, well-structured content, and a user-first approach can create a high-converting page, even for a new offer.
With over 20 calls booked per week and a growing community, Isaac is now scaling his business confidently, supported by a landing page that resonates with his audience.
Want us to create you a landing page that drives results like this?